3 Secrets to Create a Successful Brand

      3 secrets to create a successful brand

          Brand building (Branding) is building awareness about your business by using marketing strategies and campaigns with the goal of building a unique and lasting image in the market. Since the ever-changing needs of the market depend on the "human", there is no fixed formula for success.

          If you want to sell, you have to produce high-quality products, but if you want your business to stay long-term, your brand must be strong. A good branding is a brand that people remember and trust. So, there are 3 main questions that should be considered:

          1. What is brand building when starting a business?

          2. How do good brands operate the business?

          3. How to extend a brand?

      1. What is brand building when starting a business

       - A good brand must have a brand identity and be remembered in the market.

        First, you have to ask the question “How is your brand essential to the market", because in the end the production of goods or services that really meet the needs or solve the market problems is the aim of building a sustainable business. So, using SWOT (strengths, weaknesses, opportunities, threats) analysis for your business is very essential; it is used to analyze the position of a business for planning and developing business strategies. 

        Next, brand name, slogan, logo, product, or package must be concise and articulate but not always, some brands use words that are difficult to pronounce can create excitement for customers as well. However, it also depends on advertising, but before introducing the brand to the public, you have to know your target group. The brand is like a person who has a different lifestyle in each brand; for example, the brand represents luxury, funny, or healthy. The concept of the brand will show the identity through communication, product, service, and customer, so all of these things are a pointer that your brand is different or stands out from the other.

      2. How do good brands operate the business?

        - The brand must be adaptable and flexible

        “Don't say what we want to say, but say what the customers want to hear” Nowadays, only product promotion is not the answer because a direct sale cannot attract customers or build credibility for the brand anymore, so using online tools are another way to promote the brand as well as the product. For, SEO or online ads used to provide information, knowledge, or sharing interesting articles that relate to the target group, help people get to know the brand better and build a good relationship as well as expand customers’ contact channels. 

         Therefore, the brands are able to get closer to the customers and get their comments or reviews in order to develop and improve products or services to be better and more effective especially small brands or start-up can change quickly and flexibly. When the brands have regular customers, they have to make the brand sustainable in the long term and it can be guaranteed by the customer’s review or advocate the brand to others because word of mouth is the best advertising that is waste no cost and effective.

       3. How to extend a brand?

         - Expanding brand with new products (New Line of Products)

         When our brand is accepted, to further the business is taking another step of a successful brand. May be done by creating diversity for customers. Gradually improve the product while creating new products or services to increase their interest. There are 2 strategies that people mostly used: 

         The first one is the production of goods which are developed from existing ones or related to but slightly different from the old one. The advantage of this strategy is to develop the old thing that we similar to would be easier than to study and produce new different things, right? Moreover, the production of products that are in the same category as the original products that have been successful will affect the product, to be more reliable, and the customer, more trust. On the other hand, it may limit the purchase options for the customers because it is still the same type of product and may result in losing the opportunity to sell a variety of products when our brand is famous enough to build on any business. 

         Apart from producing new products, another strategy that might seem contrary to the first strategy, but it is a good option for brand owners to use is distributing as many products as possible. Expanding your business into a new market to strengthen the brand; trying to produce new line of products to accommodate customer and market needs that may change constantly. The obvious advantage of this strategy is we have a variety of products that will lead to more profits.

        However, if we produce the product that is not what the market needs or lack of quality, it may cause advantages to become disadvantages and can impact the image of the brand as well. Therefore, choosing the strategy to build a brand is very important, so the company needs to look at the market’ trend at that time.

        MyCloudFulfillment is also startup, where started with the idea of bringing technology to help the market, from old warehouse to “MyCloud” online wearhouse where concern every online business’ s problems whether there are a limited space for storage, do not have time to pack, busy to deliver or ship, and want to reduce the hidden costs. letting entrepreneurs see us as a friend or the same team that helps them to manage the store more efficiently and sustainably grow up together.

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